The 'Nedam Antibiotic Saaksharatha - സൗഖ്യം സദാ' campaign, led by the Kerala State Government with KTNCP's support, aims to combat antibiotic misuse by empowering higher secondary students as awareness ambassadors. Through training and workshops, students learn about the proper use of antibiotics and the dangers of resistance, enabling them to lead educational drives within their communities. This initiative seeks to address the growing threat of antibiotic resistance by promoting health literacy, encouraging responsible antibiotic practices, and creating a ripple effect of awareness that starts with the youth and extends to society at large.